Robinson Lifestyle Chalong, Phuket has become a comprehensive destination particularly for residents of the island's southern region seeking a shopping and entertainment hub to enhance their lifestyle. The mall is creatively designed like a carnival village, embodying the concept of retailtainment, a space brimming with vibrant colors and a festive atmosphere. It houses the Robinson Lifestyle department store, along with numerous other leading brands, all collaborating to offer an Eat–Shop–Play experience with their four main zones including Food Paradise, Everyday A Food House, Fashion Carnival and Magic Carnival which is a tech zone with the latest gadget and IT equipment updates. Robinson Lifestyle Chalong is conveniently situated on Chaofah East Road, approximately midway between Phuket Town and the Chalong roundabout. It is situated adjacent to the Thaiwatsadu hardware store, in close proximity to the traffic light junction of Chaofah East Road and Soi Ta-Iad Street.